Gaps & Revenue Ideas for Every

1. The lead magnets don't run on their own.

Compounding Engineering is great content. The Cora waitlist pulled in 10K signups. Both worked, but they were one-time things. Right now there's no quiz, no free diagnostic, no tool that collects emails while the team is offline. The top of the funnel depends on content going out, not on something that keeps working in the background.

I think shipping one small free tool a month, each tied to the bundle, could turn this into something more repeatable. Also, like HubSpot does, turning podcast content into downloadable guides would be another easy way to capture emails from content that already exists.

2. Live events are premium but the recordings don't get that same treatment.

“Learn Claude Code in 1 Day” is $1,250. Claude Code for Finance is $5K a seat. Those are strong events at strong prices. After the live session ends though, the recording goes into the $30/mo subscription alongside everything else. So someone who paid $1,250 live and someone paying $30/mo end up with the same recording.

A JIT webinar funnel could help here. Keep the live event as the main thing, then package the recording as a standalone course at its own price. The live version sells on urgency, the evergreen version catches everyone who missed it.

3. The path from reader to enterprise client isn't clear.

Imagine someone runs a 200-person company and reads Every's newsletter. They like it and want to explore working together. But where do they go from there? There aren't case studies with numbers, no preview of what a consulting engagement looks like, no way to self-qualify. The interest might be there but the next step isn't obvious.

Something like a free “AI Readiness Score” could work. Fifteen questions, five minutes, and you get a report. The consulting team gets a lead who already told them what they need help with.

1. Frontier Fridays (free)

Every Friday, put out a small open-source tool. Not a pitch or a landing page, just a working prototype people can fork, run, and try out. Similar to Greg Isenberg's Idea Browser, but instead of just showing the idea you hand over a rough version of the thing. People can use it, contribute to it, build something on top of it if they want. You put the concept out there and let them take it wherever.

Each one turns into an essay. That's 52 tools and 52 pieces of content a year, and each one costs about an afternoon to put together with AI.

2. AI Sprint Kit ($4,997)

This is the consulting sprint packaged up. 50-page playbook, prompt libraries, recorded workshops, Notion templates, and one 60-minute call. Right now there's a big gap between the $30/mo subscriber and $50K consulting. This sits in the middle. It could work as an upsell from the bundle and as a starting point for companies that might grow into full consulting later.

3. JIT webinar funnel + evergreen courses

Every already runs solid events like Claude Code in 1 Day, Claude Code for Finance, and the ones listed at every.to/events. Right now those events happen once and the recording ends up in the subscription. Instead, the recording could be sold as its own product at its own price. The live version is the launch, it pays for production and gets people talking. The self-paced version sells to everyone who missed it, for months after.

4. Enterprise team licenses ($50/seat/mo)

Ten seat minimum. Same bundle, plus team features in Cora and Spiral like shared prompt libraries, workflows, and admin dashboards. One person pays $360 a year. A team of fifteen pays $9K. If twenty consulting clients move to team plans, that's around $180K in recurring revenue from accounts that already know the product.

5. AI Readiness Score (free, feeds the enterprise funnel)

Fifteen questions, five minutes, instant score and a one-page report. People who score low get emails about the Sprint Kit. People in the middle get invited to a cohort. High scorers hear from the consulting team. Every essay, newsletter, and social post can link to it. Takes about a week to build and could bring in 100+ enterprise leads a month from there.